The Selling Process

1a.  Initial Meeting
Discuss goals – get suggestions/TO DO LIST to prep for market – agent takes notes, measurements & gets other information necessary for prep of CMA

1b. Start on “TO DO’ List to prep for photo shoot

2. CMA Presentation

  • Review market research & pricing recommendations
  • Review marketing program, commission & other seller costs
  • Decide on list price
  • Complete listing paperwork
  • Have info such as current mortgage account number & lender name, 1 years’ worth of utilities available
  • Have prepared a detailed list of recent improvements w/dates (& costs if desired)

3. Photo shoot – inside & outside, drone

4. Preparation of showing packets – delivery to house – Keys/Lockbox

5. GO LIVE – entry into SE IN & Cincicinnati MLS, all other advertising media, sign

6. Showings & showing feedback – Showingtime

  • Showingtime is an automated system which enables agents to book showings online or on their phones. It is fully staffed and provides owners the ability to receive showing requests by telephone, by text, by email, or any combination.  Our office submits detailed showing instructions to the system, also specifying how the owner is to be contacted.  When an agent requests a showing, the owner will be contacted and asked to confirm.  The system does give the owner the opportunity to request a different time if necessary.  The Listing Agent is kept in the loop with all notifications.  An added benefit to Showingtime is its automated request for feedback feature.  A short feedback questionnaire is automatically sent to the showing agent after each showing.  Once this is completed and returned, it can be forwarded to the owner so they’re aware of the results of the showing.
  • All lights on, leave house

7. Receipt of offer(s)

  • Multiple offer process
  • Offer review & response

8. After acceptance

  • Inspections – potential repairs (negotiations)
  • Appraisal
  • Generally, a 30-40 day loan process

9. Preparations for closing

  • Sign payoff doc for title company
  • Sign any other lender docs (FHA, VA especially)
  • Review closing docs w/agent before closing – usually not available until 1 or 2 days prior

10. Closing

  • Sign required docs
  • Collect proceeds
  • Usually exchange information w/buyers (for possession arrangements, questions, etc.)